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Zipline joined forces with Tred Films to fill roles ranging from Producer to Director of Photography. Zipline was also responsible for the production's ground breaking Special Effects sequences.
It stared a cast of local talent alongside professional performers and was enthusiastically supported by the local community of Tredegar.
Following rapid viral success major news outlets like The Today Show and all the national networks began to cover the films impact. This was followed by worldwide coverage on News networks, online and in print also- The film earned honors in the Advertising Age's weekly Creativity Top 5 video.
It is now considered the most successful viral Public Safety Announcement yet experienced on the web.Following the success online and in current affairs outlets, COW was broadcast on BBC Wales. Following that, it was then picked up by BBC Three under the banner "Only Stwpid COWZ Txt N Drive".
Many American networks have shown interest in their own broadcasts of the film. It is expected to sell internationally on DVD to schools and road safety organizations hoping to promote the issue.